According to Science New Saudi, at the 8th Future Investment Initiative Conference held in Riyadh, TikTok CEO Zhou Shouzi announced an important decision: to set up a regional headquarters in Riyadh, the capital of Saudi Arabia, and the construction is expected to be completed in the first quarter of next year. One of the reasons for choosing Riyadh is that Saudi Arabia has strong market potential. Saudi Arabia is the economic engine of the Middle East, with a population of more than 30 million, an Internet penetration rate of 92%, and young people accounting for more than 60% of the population. This group is exactly the core users of TikTok, and there is a strong demand for short video platforms, which provides TikTok with a huge potential user base, which is conducive to further expanding its market share in the Middle East.