Recently, TikTok announced that it will officially start trading in Mexico on February 13, 2025, and has invited local sellers to register and open stores in January in advance. Qualified merchants can enjoy a preferential policy of commission-free for the first 90 days, further encouraging local sellers to settle in. Mexico is also the first country in Latin America to launch TikTok Shop. Because of its large user base and high Internet penetration rate in Mexico, TikTok has more than 68.8 million local users, with a penetration rate of more than half, and about 80% of Mexican Internet celebrities are active on TikTok, providing TikTok Shop with a solid user base and traffic guarantee. Social e-commerce has great potential. According to the "2024 Mexico Retail Report" released by Adyen, 68% of Mexican online consumers have shopped on social media platforms. Social media shopping is a favorite online shopping method for the younger generation, which fits the model of TikTok Shop.